During the last lecture of Introduction to Design, the music video of Nicki Minaj and Will.i.am's new song "Check It Out" was incorporated into the class discussion.
Within the video, a Nicki Minaj and Will.i.am sing and dance on the stage of an Asian-esque TV show. They both wear futuristic outfits while they perform for an audience of Asian people who are wearing sunglasses. As they sing and dance in front of the camera, Korean words pop out from behind them, giving the video a vivid aspect.
The interaction of words and image (or in this case, motion pictures) draws a conversation between the on-stage performers and the Asian audience, as well as the music video itself and its viewers. Although the announcer in the beginning of the music video spoke Japanese, the words used were Korean characters. While the Nicki Minaj and Will.i.am performed in English, the show's audience was Asian.
In contrast, while the words used in the visual aspect of the video were Korean, the majority of the video's viewers are probably English-speaking. With this interaction of word and image, a conversation between eastern and western cultures draws Global attention.
The words in the music video also act as images. The Korean text popped out, giving it a more three-dimensional aspect rather than the typical two-dimensional aspect of all words. With the use of neon and pastel colors, the words are more vivid and brighter compared to the dark colors of the set of the stage within the video. With this interaction of word and image, an indirect conversation is created due to the colors and visuals of the type that make up for the eastern/western cultural barrier.
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