Red Bull

Midterm season at UC Davis is beginning to die down amongst most students' schedules. Rigorous amounts of coffee have been consumed in order to stay awake to retain as much information as possible before exams.

However, my roommates and I took another direction. As freshman coming from a public high school of San Francisco, we had no idea of what was coming ahead of us, what are the best study techniques - how to handle the rush of midterms in general. So, instead of using healthy study tips - sleep, balanced diet, time management - we indulged on the wonders of sugar-filled energy drinks!

One of my roommates favored Rockstars for its energizing affect. My other roommate drank Starbuck's Energy Shot for its taste. My choice of energy drinks were Red Bulls. Why? Because I am majoring in design.

Yes, the Red Bull energy drink design. After drinking Starbucks coffee for the first few weeks of the quarter, I am currently fascinated by the logo design of the Red Bull can. The contrast of the red logo against the blue and silver aluminum can, how the text fits the content of the logo, the head-to-head image of the to bulls, and most importantly, the color of the bulls: red. So many aspects of the logo's form perfectly interact with the invigorating identity of Red Bull. 

Even while taking a sip of the energy drink, the image of Red Bull strikes the eyes of the consumer. The Red Bull Company has incorporated their logo onto the tab of the can, making sure their image becomes embedded in the minds of the consumer.